Provided by the Trademark Law, the following signs are not registrable:
1) Those identical or similar to the State name, national flag, national emblem, military flag, or decorations of the PRC; and those identical with the names of the particular venues where the Chinese government is located;
2) Those identical or similar to the State names, national flags, national emblems or military flags of foreign countries without consent given by the relevant country's government;
3) Those identical or similar to the names, flags, or emblems of foreign countries without consent given by the relevant organization unless the use is unlikely to mislead the public;
4) Those identical or similar to the official signs and hallmarks indicating control and warranty unless the use thereof is otherwise authorized;
5) Those identical or similar to the names or symbols of the Red Cross or the Red Crescent;
6) Those having the nature of discrimination against any nationality;
7) Those having the nature of exaggeration and fraud in advertising goods;
8) Those having unhealthy influences;
9) Geographic names without second meaning and not as an element of a collective mark or certification mark;
10) Those consisting exclusively of generic names, designs or models of the goods in respect of which the trademark is used;
11) Those consisting exclusively of signs or indications that have direct reference to the quality, main raw material, function, intended purpose, weight, quantity or other features of the goods/services;
12) Those devoid of any distinctive character.
The marks of above 10) to 12) may be registered as trademarks if distinctiveness has been acquired through use.